What should pathology labs have in their sales bag?

emr, Healthcare IT, Laboratory Information Systems (LIS), Laboratory-to-physician, LIS-to-EMR, Pathology

Is your pathology lab executing a growth strategy?  Have you hired a sales person or team to grow your specimen count?  We talk to pathology groups daily that are at some point in the process of developing or executing a sales strategy.  They are either 1) attempting to grow their specimen count or 2) defending against larger laboratories with…