If you were to poll pathology labs and ask what the most important factor in competing for referring physicians’ cases, you would get a multitude of answers. Some of the most common we hear are connectivity (ability to interface with physician EMR), lab/pathologist reputation, marketable/usable lab reports, etc; but the one factor that we hear the most is SERVICE.
One of our clients is a great example of service being a competitive advantage. Since its inception, NephroPath has incorporated same day resulting into its service level. So, all results (including Electron Microscopy) are provided on the same day the biopsy is received. This investment in service better equips NephroPath’s referring physicians to provide the most effective patient care possible. In turn, NephroPath’s case load continues to grow.
What are some other ways path labs are differentiating themselves with service?