What does your lab’s report say about the quality or value of your service? Your lab’s reports are an opportunity to create a memorable experience each time your customers see them. What do your customers remember about your lab each time they see your reports? Is your brand washed away by a black-and-white word document like this?
Or do you view your lab’s reports as a business card, as an opportunity to promote the value and quality of your lab with every report, like this one:
Branded reports are a simple and cost-effective way to prevent your lab from being commoditized in this competitive market. Marketing is a complicated endeavor, but not every solution has to be complicated. Don’t miss this easy opportunity to present your lab’s brand with every customer interaction.